News

6

Nov

Manaly @ MAPIC Cannes 2018

Founded in 1995, MAPIC is the most important international event dedicated to commercial real estate. It will take place from 14 to 16 November 2018 at the Palais des Festivals in Cannes. For the 2018 edition, Manaly StandEventi will have the pleasure of creating and setting up the stand for an important brand of the sector, which offers complete services for commercial structures and high numbers of visitors. MAPIC has always been a promoter of retail innovation, bringing together investors, […]

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18

Jun

Analysis of results and collected data

At the end of each exhibition, the company must proceed to analyze the data collected to judge the progress of the event and evaluate the investment faced to participate. To do this, the company must carefully follow three different steps: 1) Data collection 2) Analysis of collected data 3) Exposition of the judgments that emerged […]

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22

May

Prepare your presence at the fair

Today the Exhibitions remains one of the cornerstones of marketing communication. In defining the type of participation, a company must take into consideration the purpose it intends to achieve with participation: PRODUCT PRESENTATION: the main objectives are to highlight the characteristics and the quality of the product, and to achieve an effective promotion of the […]

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19

Apr

How to choose the right exhibition for your business

Today the Exhibitions remains one of the cornerstones of marketing communication. The Exhibition’s strategic planning is the key point to optimize the cost/benefit ratio for exhibitors and reduce the cost of contact, trying to improve the ROI (return on investment) of the fair. Identifying and choosing the right exhibition is certainly the first and most […]

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12

Mar

Communication and promotion during the Trade Show

The trade show is a commercial and marketing tool of fundamental importance for the companies of many productive sectors and as such its planning plays an important role also for the purposes of the company budget. The constant increase in competition and an increasingly saturated market of products mean that often “improvised” participation, without adequate […]

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