News

19

Apr

How to choose the right exhibition for your business

Today the Exhibitions remains one of the cornerstones of marketing communication. The Exhibition’s strategic planning is the key point to optimize the cost/benefit ratio for exhibitors and reduce the cost of contact, trying to improve the ROI (return on investment) of the fair. Identifying and choosing the right exhibition is certainly the first and most […]

Read more

12

Mar

Communication and promotion during the Trade Show

The trade show is a commercial and marketing tool of fundamental importance for the companies of many productive sectors and as such its planning plays an important role also for the purposes of the company budget. The constant increase in competition and an increasingly saturated market of products mean that often “improvised” participation, without adequate […]

Read more

14

Feb

Why your business needs a newsletter program.

Let your business take flight with email marketing… Is it still worthwhile investing in the email-marketing channel when there are more innovative forms of digital communication such as native and video advertising? The answer is undoubtedly yes, indeed, the market of e-mail messages (newsletter, DEM, transactional notices) is more alive and competitive than ever! Email […]

Read more

12

Jan

Lean innovation: product innovation

of products and services that allows you to win the challenge with competitors all over the world. It has been widely demonstrated that Lean Thinking has led to the companies that have implemented it, radical improvements in productivity, costs and quality. What “Lean Innovation” mean? It is the organizational path (based on Lean Thinking) and […]

Read more

19

Dec

VicenzaOro January: sold out the 2018 edition, with 1,500 exhibitors

Vicenza is preparing to host the most important international event for the gold and jewelery sector, scheduled in Vicenza’s Exhibition Center from January 19th to January 24th 2018. VICENZAORO January, is an event held in a privileged period at the beginning of the international exhibition calendar, which allows visitors to discover the newest jewelry trends […]

Read more